Conceptual Metaphor in Kurdish Economic News Reports

Abstract

When conceptual metaphor theory developed, new perspectives have been opened into the way language can be manipulated in our world of the immediate and faraway surroundings of which economic news reports. This report is one of the most pervasive types we constantly encounter in our daily interactions. Additionally, conceptual metaphor has a significant role in comprehending abstract and complicated economic expressions since it depends on the act of mapping between two domains; the concrete domain is mapped onto the abstract domain. The former is the source domain and the latter is the target domain. The present study highlights conceptual metaphor’s salient roles and implications in selected Kurdish economic news reports. It aims to identify, qualify and quantify the classifications of conceptual metaphor; structural, ontological and orientational, adopted in Kurdish economic news reports; therefore, three economic news reports have been selected from Rudaw and Kurdstat News which are two Kurdish news websites in the Kurdistan Region of Iraq. The data has been chosen randomly for each type of conceptual metaphor and has been analysed accordingly. The results indicate that the most dominant pattern is structural metaphor and the least frequent is orientational.